HBS, FIFA Broadcast, FIFA, HBS

FIFA 2018 World Cup Profiles

The 2018 World Cup in Russia gave Media219 the opportunity to create 47 profiles for broadcasts to use ahead of the start of the event.

Team Profiles were created, introducing the teams to the viewer with stats on previous World Cup appearances, their record at the finals, the national legends, how they qualified for Russia, which players to watch out for in Russia, details and stats for the coach and what games they would face to start their Russian adventure.

Lasting two minutes each and supplied with guide voice track and scripts, these were supplemented with 12 stadium profiles of 45 seconds each along with 3 generic profiles on World Cup Statistics.

From stats research, identifying the national legends and sourcing images some of what coated back to the 1950’s, Media219 took care of all aspects of production.

All on screen text was kept to a minimum and icons were used to help viewers understand the stats being used.

The project was a large one and involved countless hours of fact finding and stats checking. With deadlines set before the start of the World Cup so broadcasters could use the profiles to help build up anticipation for the tournament, it felt like Media219 had experienced its own World Cup before a ball was even kicked.

Stadium Images were created, mostly at a time when the stadiums were still being finalised, so lots of research was done and a huge reliance was placed on architects drawings and plans.

The resulting profiles were used by broadcasters worldwide both on air and on their World Cup platforms online.